Marketing is a process which helps in promotion of goods and services. It’s main aim is to create market for the products. Marketing is a process by which one can obtain what they want through creating and exchanging various products and services. It helps in growth and development of an organization. Different strategies are followed by different firms to increase their business.

Firms always try their level best to gratify their clients as their business depends on their clients. Customers are the main focus of their activities. Marketing Management is one of the major feature of business management in a firm.

Marketing basically depends on product, price, place and promotion. It basically deals with the outbound marketing task. In other words, it deals with the selling of a product. Pricing is one of the 4 p s in marketing mix. It’s a revenue generating element for a firm. A firm should have pertinent price for its various products.